James Rothwell
Chief Marketing and Content Officer
World Rugby
James Rothwell is Chief Marketing and Content Officer at World Rugby, responsible for fan growth and engagement including broadcast, OTT, brand and marketing, social, original programming, and digital platforms. Prior to World Rugby, James held senior marketing leadership positions at TikTok, Netflix and Google, spending almost 10 years in the APAC region before returning the UK.
Creating Content for Virality with Social Media Algorithms
Monday, February 10, 2025 15:20 - 16:00
Different Sports – Different Needs – Different Journeys
Tuesday, February 11, 2025 14:30 - 15:00
Fan Engagement 2.0: Connecting with the Digital Generation
Wednesday, February 12, 2025 16:00 - 16:20