James Rothwell

Bringing millions of fans closer to Rugby through broadcast, original programming, marketing, tech platforms and social. James Rothwell is Chief Marketing and Content Officer at World Rugby, responsible for fan growth and engagement including broadcast, OTT, brand and marketing, social, original programming, and digital platforms. Prior to World Rugby, James held senior marketing leadership positions at TikTok, Netflix and Google, spending almost 10 years in the APAC region before returning the UK.