Asmaa Quorrich

Asmaa Quorrich, appointed as Chief Marketing Officer at Saudi Tourism Authority in April 2022, brings over 20 years of experience managing global brands. Beginning her career at Procter & Gamble, she later led PepsiCo's portfolio in Morocco and Algeria, doubling its growth in under 2 years. As Chief Marketing Officer for MENA and Pakistan at KFC, Asmaa spearheaded strategic initiatives, including brand repositioning and e-commerce development, contributing to a $1Bn brand transformation. Her tenure at Jumeirah Group as Senior Vice President involved global strategy design and e-commerce leadership.