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Darine Elkaissi
Managing Director
The Gap Between Advertising and the Consumer in the World of Artificial Intelligence
Monday, March 04, 2024 14:30 - 15:20
Panel Discussion
A devoted industry practitioner, business developer, and marketer backed with more than 18 years of experience. Darine is a meticulous and ambitious professional with an intellectual capital that carries the three DNA, curiosity, culture, and courage. Darine has worked within some of the region's preeminent creative agencies, developing C-suite relationships with many of the biggest public and private companies in the Kingdom, as well as senior relationships with key global and regional brands in telecom, governmental, FMCG and financial institutes. With her entrepreneurial spirit, she has managed to launch some of the biggest brand names in the public and private spaces, these clients, to name a few were The Red Sea project The Public investment fund, The future investment initiative, Neom, ITBA, Zain& Mobily, ALAT, NMDC In 2017, Darine relocated to Dubai to become Regional Business Director MENA for VMLY&R and as an acting MD for KSA before moving to the client side two and a half years ago to launch Asharq news and Asharq Business with Bloomberg. She holds a BSc in Marketing from the Lebanese American University, an MA in Communication from Emerson College Boston, a master’s in integrated/Digital Marketing from NYU, and Certificate in Marketing Strategy from Harvard.