Mikhail Ulianchenko
Head of Digital
Red Cactus Trading
Mikhail has 10+ years of experience in online sales and marketing, holding previous leadership roles in L'Oreal Groupe and Mars Inc. He successfully delivered B2B and B2C digital commerce solutions in various markets, including MENA, CIS, China, and US. Now, Mikhail has headed the digital stream for a beauty retail start-up in Saudi Arabia.