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Michael Katz

Video Games Industry Expert/Veteran
Former key Executive at Mattel, Atari, Sega
Michael Katz has enjoyed a distinguished 30+ year career as a visionary marketer and CEO across grocery products, toy, and video game industries. With roles at Lever Brothers, Purex, McCann Erickson, Mattel, Coleco, Atari, and Sega of America, he's recognized for his creative marketing expertise and pioneering new product categories. Katz has managed marketing efforts internally and with external agencies, excelling in product design, packaging, advertising, promotion, market research, and merchandising. He's collaborated with leading retailers like Walmart, Target, and Best Buy, and founded San Francisco's most successful toy store. Katz's entrepreneurial ventures also include developing pastry products tested by major retail grocery accounts and founding a retained executive search firm specializing in the video games industry, placing hundreds of candidates in key positions.