Investor & Founder Stage Hall 1A
- Wednesday, 2nd September 14:10 - 14:30The Two-speed Ad Market - Legacy Gloom, AI-driven Digital Boom
The conversation will explore the widening gap between legacy media and digital media and between rapid consumer adoption of AI and slower client-side adoption: from procurement cycles and brand governance to talent, risk, and measurement. Expect a practical lens on what CMOs, founders, and investors should watch next: where budgets are shifting, how AI is reshaping creative and media planning, and what it takes to build an AI-ready marketing organization without losing brand trust.
Speakers
Sir Martin Sorrell
Executive Chairman
S4 Capital