From Innovation Lab to Innovation Engine – The Juventus Forward Model

This session explores how Juventus Football Club is structuring open innovation as a long-term strategic capability rather than a standalone initiative.Juventus Forward operates as a platform - connecting startups, venture partners, accelerators and internal decision-makers to address defined challenges across performance, operations and fan engagement. Beyond startup collaboration, the model also allows the club to explore corporate venture dynamics and build deeper relationships within the innovation ecosystem.The discussion will examine how elite sports organizations can move from reactive technology adoption to building a repeatable innovation engine embedded inside the club.