Sheldon Day

Sheldon Day is the Co-Founder and President of The Players Company, where he leads with a deep passion for financial empowerment, education, and equity in sports and business. A seasoned NFL veteran, Sheldon is best known for his leadership and on-field presence with teams like the San Francisco 49ers, Indianapolis Colts, and Cleveland Browns.Throughout his career, Sheldon developed a unique lens on the importance of sustainable wealth and opportunity beyond the game. That perspective fueled his transition from athlete to entrepreneur and investor, with a focus on closing the gap between athletes and access to elite business and investment opportunities.Alongside Richard Sherman and Tom Zheng, Sheldon launched The Players Company with a mission to help athletes and their communities build generational wealth through access, empowerment, and smart capital strategy.Sheldon continues to build his legacy both on and off the field—serving on advisory boards, mentoring emerging athletes, and championing innovation at the intersection of sports, business, and social impact.