Abu-Bakr Khan is the AI Leader for the Middle East, Turkey, and Africa at Snowflake. He works with organisations across the region to transform data into a strategic asset, helping leaders harness AI to improve decision-making, accelerate growth, deliver measurable business outcomes, and maximise shareholder value. With leadership experience across global enterprise software companies, Abu-Bakr works with business and technology leaders to ensure AI investments align with strategic priorities, accelerate growth, improve operational performance, and create lasting value for customers and shareholders.