Barry Dubovsky is a C-level digital and commercial leader with 17 years of experience driving growth and transformation across global sports, media, telecom and technology.He is currently CEO of QDM Advisory, a Dubai-based digital and growth consultancy advising organisations on digital transformation, growth strategy, customer experience and commercial development. A key client is WTA Ventures, the commercial arm of the Women’s Tennis Association, where Barry advises on major digital and transformation initiatives aimed at scaling the global reach, engagement and commercial value of women’s tennis. His work spans digital platforms, fan growth and engagement, direct-to-consumer experiences, first-party data and digital monetisation.Previously, Barry held senior executive roles at MultiChoice Group, including Chief Operating Officer of Showmax and Group Chief Digital Officer, where he led the growth and transformation of major consumer digital platforms across more than 50 markets.
