Driving engagement, fuelling business: how Supercar Blondie built an auto empire

Join one of the most recognisable faces in social media as Alex “Supercar Blondie” Hirschi, sits down to discuss her social media and commerce empire. Starting as a radio news host, Alex built a following talking about vehicles in a new, relatable way online, which grew her audience to over 150 million followers. She works with the world’s biggest manufacturers and showcases the coolest and most exclusive vehicles on the planet. Alex will dive into how you best transition from creator to global media company, generating up to TWO BILLION views a month, and the fuel behind her latest venture, SBX Cars, the auction site born from the success of the Supercar Blondie brand.