Yevgeniy Makhmutov

Yevgeniy Makhmutov is a Milan-based, second-time founder and the CEO of Arbling, a GenAI + agentic commerce platform for jewelry retail. Raised in a family with 30+ years in the jewelry business, he spent 10+ years leading e-commerce and retail operations as a director and still runs his own jewelry store. At Arbling, he replaces manual workflows especially 3D/AR-ready product content and deploys AI Agents to guide shoppers end-to-end, cutting sales overhead while boosting conversion and reducing returns. He brings founder-market fit, operator rigor and a bias for shipping measurable outcomes.