Abdallah Elshabrawy

My lifelong passion for gaming began with my first encounter with the Atari 2600 and grew through LAN parties and marathon gaming sessions fueled by the glow of CRT monitors. With over a decade in game development, I established FitNot in 2020 with one goal: to create Arabic gaming experiences that actually feel like home to the players they were built for.Five years in, the market agrees. We've signed a publishing partnership with MBC Group, won the African App Launchpad Cup, and been featured twice on the Apple App Store Middle East. Backed by Merak Capital and operating across Cairo, Dubai, and Riyadh, I lead a 10-person team building the defining Arabic gaming studio.