Samah Raydan

Samah is a sports marketing leader with deep regional expertise across Sports, Entertainment, and Consultancy. With a foundation built at stc and leadership refined at THE·TEAM, he now serves as VP of Dentsu Sports Analytics MENA, helping brands and rights holders maximize investment value through data‐driven insights, market fluency, and fan‐centric strategy. An IE Business School MBA alumnus, he blends commercial acumen with hands‐on leadership to deliver measurable impact across the sports ecosystem