Nick Pringle

In his role as Global Head of Story, Nick leads much of the transformational work that defines the agency’s reputation.A pioneer in embedding emerging technology into the creative process; from showing how AI can transform the way we watch football, to partnering with Moncler to show the possibilities of generative video.With a 25-year career that spans three continents and some of the world’s top creative companies, Nick brings a uniquely global and cross-disciplinary perspective. The breadth and ambition of R/GA’s output is a direct reflection of that versatility