Khalid Alaraifi

Khalid Alaraifi is the Chief Experience Officer at Misk City, the world’s first nonprofit city and one of Saudi Arabia’s most visionary urban developments. With over 15 years of executive leadership across marketing, communications, and experience strategy, Khalid has helped shape football industry, destination brands, cultural platforms, and national engagement programs that align with Saudi Arabia’s Vision 2030. Prior to joining Misk City, Khalid held senior leadership roles including Chief Marketing Officer at SELA, where he led regional and global campaigns for high-impact football events and entertainment experiences. He also served as CEO of a government-backed media transformation initiative and helped launch Saudi Arabia’s first cultural digital content platform under the Ministry of Culture. Khalid holds a Bachelor and Master of Science in Engineering Management from the University of Portland in Oregon and Western New England University in Massachusetts respectively.