Latifa Alwalaan

A serial entrepreneur and inventor, founded her first company at 16 and earned a Computer Science degree from King Saud University and an MBA in Technology Management from the University of Washington. She founded Yatooq, introducing innovative Arabic coffee blends and the first automated Arabic coffee machine, and later co-founded Aroom, focusing on coffee vending technology. Passionate about women empowerment, she co-founded CellA+, a Saudi women's professional network. Recognized with multiple awards, including EY Entrepreneur of the Year, she is now Managing Director at Endeavor Saudi and a board member of the Riyadh Chamber of Commerce