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Samah Raydan

Samah Raydan

VP, Dentsu Sports Analytics, MENA
Dentsu

LEAP is one of the world’s largest annual technology and innovation conferences, a global stage where technology, sport, and other industries converge. It stands as a testament to Saudi Arabia’s leadership in driving digital innovation and shaping the Sports Marketing, because it delivers true engagement, is poised to command a grater share of the marketing mix.

The Data Value Chain: Acquisition, Consolidation, and Monetisation of data in Sport
Wednesday, September 02, 2026 15:00 - 15:30