Rich Orosco

Rich Orosco is the Chief Brand Officer of the 2022 MLS Cup Champion, two-time Supporters’ Shield Champion (2019, 2022), and 2024 U.S. Open Cup Champion Los Angeles Football Club. In 2025, Sportico ranked LAFC the most valuable Major League Soccer club at $1.28 billion.An award-winning marketing and brand executive with more than 25 years of experience across sports, entertainment, and consumer products, Rich specializes in building challenger and culturally relevant brands in crowded markets. Prior to LAFC, he held senior marketing roles at Warner Bros. Television, where he launched TMZ, and at CBS Paramount Television, where he led marketing for Entertainment Tonight and launched The Insider. He also served as Co-General Manager of the Los Angeles Matadors, launching the franchise as part of the World Series of Boxing, a global league funded by the International Boxing Association (AIBA), and has packaged and produced numerous television projects.