Martin Elbs

Martin Elbs is VP of Global Sales at Lightwheel. He is leading global sales strategy, with a focus on expanding Lightwheel’s presence across OEMs, automotive leaders, and industrial enterprises worldwide.Previously he was Chief Customer Officer at IPG Automotive in Karlsruhe, Germany since 2015. Before that he was Global Head of Commercial for Lotus Engineering in Hethel, United Kingdom, driving the market expansion of Lotus Engineering into Asian automotive markets.Martin has held a number of positions with ETAS, a subsidiary of Robert Bosch Corporation during his 15 years with the company, including Vice President Sales Germany and Director Strategic Marketing. For ETAS, he also worked 6 years in Ann Arbor, Michigan, USA.