Luis Ureta is CEO of Sportian, the global sports technology company powered by Globant and LALIGA, where he leads the company’s global growth and its mission to reinvent the sports industry through technology, data and artificial intelligence. Sportian develops technology solutions for leagues, federations, clubs, broadcasters, rights holders and sports organizations worldwide. Its portfolio spans fan engagement, smart venues, media and streaming, competition management, anti-piracy, and AI-powered performance and coaching solutions.Under Luis’ leadership, Sportian is accelerating the adoption of AI and agentic technologies across the sports ecosystem, helping organizations build and grow global audiences, improve operational efficiency and enhance team performance. Its technology is trusted by leading sports organizations globally, including LALIGA and its 42 professional clubs, the Belgian Pro League, and elite football organizations and coaching teams competing at the highest international level. Luis brings extensive international experience in building and scaling high-growth digital businesses across Europe, Latin America and Asia. Throughout his career, he has held senior leadership positions, focusing strongly on go-to-market strategy, digital business, customer experience, e-commerce and technology-driven growth. Before taking the helm at Sportian, he also held senior leadership roles at Globant, including leading the company’s business in Spain.
