Julie Barbier

Julie Barbier-Leblan is the Group CEO and Founder of Merit Incentives, an AI-powered engagement technology company operating in 150+ countries. Merit has raised USD 45 million from inception, including its Series B in 2025, and is part of the Saudi Unicorns Program. A former international lawyer, Julie serves on the Global Board and Executive Committee (COMEX) of the Incentive Marketing Association (IMA). She has been recognized by Forbes Middle East among the region's leading women tech founders, and Merit was named in the Deloitte Middle East Fast 50. Julie is a regular keynote speaker on AI, digital transformation, and scaling global technology companies from Saudi Arabia