Heba Asa'd

Heba Asa’d is the Founder and CEO of SmartWTI , leading innovation in water, energy, and digital transformation across Jordan and the MEA region. With a B.S. in Electrical Engineering and professional certifications in project management, product development, and entrepreneurship, she has built a strong track record in designing scalable, impact-driven technologies. Her work—recognized by major awards focuses on improving water efficiency, reducing energy waste, and strengthening community resilience. Heba drives forward AI- and IoT-enabled solutions for schools, industries, and municipalities, committed to building sustainable systems that create long-term value for people and communities.