Harald Adams

Harald Adams is a seasoned global business and sales executive with over 20 years of experience in the IT and software sector. With a strong foundation in professional services, Harald has consistently driven business growth and market expansion, helping enterprises enter new markets and achieve outstanding revenue results. His expertise spans building and scaling sales organizations, developing growth-area divisions, and executing strategic initiatives that deliver measurable impact. As Senior Vice President & General Manager, GEO Leader APJMEA at OpenText, Harald leads business strategy and sales execution across the Asia Pacific, Japan, Middle East, and Africa region. He has been instrumental in designing a tiered sales structure and implementing a direct sales approach across 120 countries, expanding the sales organization while fostering a high-performance culture that consistently delivers exceptional growth.Beyond sales leadership, Harald is a recognized thought leader, engaging with regional industry leaders through podcasts, interviews, and live discussions to share insights on AI, data sovereignty, digital transformation, and innovation. He is also a regular keynote speaker at OpenText Summits, LEAP, and other flagship industry events, where he shares practical strategies that help organizations unlock business value through trusted information.Harald is passionate about connecting people, fostering collaboration, and turning insights into action, making him a trusted advisor and influential leader in the global technology landscape.