Fares Akkad leads Meta's business across the Middle East & Africa, one of the world's fastest-moving digital regions, and runs Meta's Messaging & Enterprise business across EMEA.Born in Syria and educated across the United States, Fares has spent two decades at the intersection of strategy, media, and platforms - from elite consulting at Booz & Co., BCG, and KPMG, to scaling Shahid into the world's largest Arabic VOD platform at MBC Group, to representing Meta with heads of state, regulators, and strategic partners across 70+ markets.He is widely recognized as one of the region's most influential technology leaders, ranked #3 on Forbes Middle East's Top Tech Leaders 2026, and named a Forbes regional leader for global organizations in MENA four years running.
