David Davies

With more than two decades of experience across sport, culture, and live entertainment, David Davies helps organisations move beyond events to build sustained fan ecosystems that drive cultural relevance, audience growth, and commercial return. As Chief Experience Officer, David also oversees the global experience pipeline and the expansion of Catapult’s portfolio across international markets.Since joining Catapult in 2021, David has played a key role in Catapult’s strategic growth across the Middle East, including the agency’s expansion into Saudi Arabia and the wider MENA region. This move builds on Catapult’s delivery of large-scale fan experiences for global platforms such as the FIFA World Cup and reflects the region’s rapid emergence as a global hub for sport, entertainment, and tourism.David also works closely with Catapult’s portfolio of global clients—including major sports rights holders and multinational brands. Under his leadership, Catapult is helping organisations design the next generation of fan-first experiences across global sporting platforms and new international markets. A regular speaker, David has delivered keynote speeches at the Middle East Sports Investment Forum and been a regular thought leader at government roundtables about sporting mega events. David began his career in live music producing the prestigious UK Mercury Music Prize six times and working with artists like Aitch, Stormzy, Adele, The Arctic Monkeys, Sonny Fodera, Sigala, and many others. This love of live music fuels David’s interest in the experience economy and his specific interest in fans and connections.