Dana Toughoz is a Product Development Management Lead at PwC Middle East’s Assurance Digital Factory, with experience leading the delivery of enterprise AI and digital platforms. She drives release planning and delivery governance, shapes UI/UX strategy across core digital products, and connects business, design and engineering to turn ideas into scalable solutions. Her expertise spans applied AI, project management, product delivery and UI/UX strategy, with a focus on accelerating adoption, improving operational efficiency and delivering sustainable business value.