Barry Dubovsky

Barry Dubovsky is a C-level digital and commercial leader with 17 years of experience driving growth and transformation across global sports, media, telecom and technology.He currently leads digital strategy and transformation for WTA Ventures, the commercial arm of the Women’s Tennis Association, focused on using digital platforms, content, data and new commercial models to scale the global reach and engagement of women’s tennis. His work spans fan growth and engagement, direct-to-consumer experiences, first-party data and digital monetisation, with a focus on building deeper relationships with fans and unlocking long-term value for the sport.Previously, Barry held senior executive roles at MultiChoice Group, including Chief Operating Officer of Showmax and Group Chief Digital Officer, where he led the growth and transformation of major consumer digital platforms across more than 50 markets.