Ali Bashiti

Ali Bashiti is the Senior Director of Digital & Customer Experience at ejada, leading the growth and strategy of the company’s customer and digital experience portfolio. He works with public and private sector organizations to transform ambitious agendas into customer-centric digital platforms, services, and measurable business outcomes.With more than 20 years of experience across CX, digital strategy, fintech, enterprise platforms, product innovation, and AI-enabled experiences, Ali advises organizations on digital transformation through strategic consulting, solution development, ecosystem partnerships, and collaboration with global technology providers.Ali is passionate about leveraging technology to unlock potential across Saudi Arabia and the wider MENA region. A returning LEAP contributor, he previously spoke on the role of AI in enhancing customer understanding and digital experiences. At LEAP, Ali represents ejada’s commitment to delivering meaningful digital transformation by bringing together strategy, technology, design, data, and partnerships to create lasting impact.