Sports
Tech Hub
Where sport, science and spectacle come together
Where sport, science and spectacle come together
WHAT IS SPORTS TECH HUB?
Born as a content track in 2025. Built into a full zone in 2026. In 2027, the Sports Tech Hub returns bigger than ever.
Expect more live sessions, bigger technology showcases, deeper hands-on experiences and an expanded lounge, all designed for connection, discovery and collaboration.
This is where sport, technology and innovation meet on and off the field.
Insights and conversations from athletes, leaders and innovators across global sport.
Hands-on demonstrations exploring performance, data, analytics and fan engagement.
Interactive activations designed to be experienced, not observed.
WHY SPORTS TECH HUB
Sport is one of Saudi Arabia’s fastest growing industries, backed by major investment and a clear ambition to lead on the global stage. Positioned in Riyadh, a city at the centre of global sporting momentum, Sports Tech Hub connects international brands, innovators and investors in a market where sport and technology move fast and at scale.
This is a space built for partnerships, collaboration and momentum, bringing the business, culture and technology of sport into one shared experience.