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Solange El Rassi
Head of PR & Corporate Communications
Al Aan Tv
Artificial Intelligence in the Media Sector
Monday, March 04, 2024 12:00 - 12:50
Panel Discussion
Solange El Rassi, a seasoned communications expert with over a decade of professional experience in the dynamic realm of media, has successfully navigated diverse markets in the Levant region, collaborating with prominent organizations. As a highly regarded TV host, she has presented a spectrum of shows, ranging from entertainment and social to political and technological themes. Additionally, she has contributed her expertise as a consultant, advising various brands on effective branding, communication, marketing, and strategy. Meet Solange El Rassi, a distinguished Career Success Coach specializing in guiding senior executives to cultivate their personal brands, thereby enhancing their professional value and accelerating their career trajectories. Solange firmly believes that personal branding is woven into her DNA, recognizing that in today's dynamic landscape, a mere resume or LinkedIn profile falls short. For her, it's not just about creating a brand; it's about leaving a lasting legacy. As a storyteller and journalist, Solange empowers individuals to find and utilize their unique voices. Through her expertise, she helps young adults understand their distinctive storytelling styles, enabling them to enrich their skills and stand out in the online realm. Boasting an extensive 17-year tenure in both traditional and digital media, Solange is a distinguished Personal Branding & Creative content creator. Her commitment extends beyond her professional realm, as she actively empowers youth across various domains, influencing and inspiring creativity and innovation. Beyond her professional pursuits, Solange's interests encompass corporate social responsibility (CSR), where she actively engages in initiatives contributing to societal well-being. A proud member of the Dubai Press Club, Solange earned her master's degree in media (communication and journalism) from the Lebanese University. Throughout her career, she has served as a consultant for several leading brands in the Middle East, playing a significant role in marketing, development, and strategic planning. Solange El Rassi's multifaceted expertise and unwavering dedication reflect her commitment to shaping impactful narratives and fostering positive change.