Ronaldo Mouchawar

Ronaldo Mouchawar is a Syrian-American entrepreneur and a pioneer of e-commerce in the MEAT region. He co-founded Souq.com Group and served as its CEO. He grew the company into the largest e-commerce retailer in the Arab world. Amazon acquired Souq.com for USD $580 million in 2017. Mouchawar currently serves as the Vice President of Amazon MEAT, spearheading the business across the region and guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Souq.com was initially founded in 2005 in the UAE. Mouchawar oversaw its expansion into Saudi Arabia and Egypt. With his innovative spirit and agile business acumen, Mouchawar continued to expand Souq.com's footprint by launching PayFort, which became a leading online payment service provider in the region, and Q-Express, a logistics arm to increase delivery efficiencies. In 2014, Ronaldo launched the White Friday sale event which has since become the most popular annual shopping event in the region.