Nadeem Ibrahim

Renowned as a forward-looking digital authority in the MENA region, Nadeem Ibrahim has garnered industry recognition for his outstanding proficiency and strategic foresight. Holding the position of Head of Digital at UM KSA, he brings forth more than 18 years of expertise, steering audience-focused strategies and providing invaluable insights to clients within the Kingdom. Nadeem's passion for gaming and AI drives his dedication to ensuring clients maintain a competitive edge, to stay at the forefront of innovation. Additionally, he is spearheading the creation of a podcast series encompassing a wide array of topics relevant to our industry, such as wellbeing and empowerment, further solidifying his commitment to knowledge dissemination and industry leadership. Within UM KSA, Nadeem holds a key position in solidifying digital thought leadership throughout the Kingdom. He leads the charge in crafting strategies, ensuring clients capitalize on cutting-edge technology and emerging prospects. His expertise has enabled him to collaborate with flagship KSA clients across diverse sectors, delivering tangible outcomes and driving businesses forward, with a notable focus on fintech and gaming realms. Nadeem and his team scored big at the Smarties MENA awards, clinching more than 18 trophies, including titles like Best Agency and Advertiser of 2023. In addition to their victories, Nadeem has cultivated a keen interest in bolstering the gaming sector. He actively participates in industry gatherings like the IAB, where he shares insights and perspectives. Nadeem is also a sought-after speaker at industry thought leadership forums across the region, and he pens his own content for various publications, championing the growth and innovation within the gaming landscape. Prior to joining UM, Nadeem's journey in the digital landscape includes significant contributions during his time at DAZN, where he played a key role in developing and implementing critical marketing frameworks across their global markets. His influence extended to Germany, Japan, US, Canada, Brazil, Italy, and Spain, leaving a mark on an international scale. Nadeem is passionate about all things AI, data, analytics and thrives when empowering businesses to succeed in an ever-evolving digital landscape – almost against the status quo!