Melissa Lawton

Melissa Lawton is the Chief Content Officer at SailGP, where she leads the creation and delivery of innovative content that amplifies the global sailing league's impact and appeal. With a passion for storytelling and cutting-edge production, Melissa drives the strategy behind SailGP's compelling narratives across digital, broadcast, and live platforms. Prior to joining SailGP, Melissa established herself as a leader in live and sports content production, earning a reputation for excellence in delivering engaging and immersive experiences. Her expertise lies in blending creativity with technology to connect audiences with dynamic sports moments. Melissa's visionary approach continues to shape the future of sports storytelling, positioning SailGP as a leader in both competition and content innovation.