Louise Laing

Louise Laing is an accomplished entrepreneur and innovative leader with over 25 years of experience in the fashion industry, driving innovation through technology and sustainability for brands, gaming, and the music industry. As the founder and CEO of PhygitalTwin and Phygen, she leads a transformation in fashion production, using cutting-edge technologies to deliver smarter, more sustainable, and customisable solutions. Through PhygitalTwin, Louise is reshaping how fashion collections are created and brought to market. The platform offers on-demand, agile manufacturing processes that reduce waste, costs, and lead times. With access to 300+ pre-built patterns and customisable 3D designs, brands can seamlessly test and sell physical and digital creations in gaming and real-world environments. PhygitalTwin’s in-house design team, integrated e-commerce platform, and global fulfilment enable brands to create diverse products—from apparel to accessories to homeware—sustainably. Phygen takes this transformation further, developing proprietary technology that automates the entire journey from design to production-ready patterns. The AI engine, currently in alpha, will streamline workflows, reduce costs, and enable mass customisation at scale, making fashion production faster, more efficient, and sustainable. Before founding PhygitalTwin and Phygen, Louise achieved significant success across the fashion industry. As the founder of her consultancy, she played a pivotal role in launching and scaling global brands such as Shrimps, Thames by Blondey McCoy, and Caravana. At Shrimps, as CEO her leadership led to a 366% increase in revenue, improved profit margins, raised investment to grow and expanded its wholesale and e-commerce operations. She also held leadership roles at Burberry and Kilgour, where she drove multi-million-pound savings through strategic sourcing and optimising supply chains. At Burberry, she oversaw the global sourcing strategy for womenswear and childrenswear, playing a pivotal role in driving multi-million-pound savings through strategic restructuring, supplier negotiations, and cost-effective sourcing solidifying her reputation as a key driver of growth and profitability in the fashion industry. A futurist and thought leader in fashion, technology, and sustainability, Louise is a regular speaker at global events like Davos, tech conferences, and on BBC Radio. A resilient founder who regularly runs marathons, her work is reshaping the future of fashion, driving real change in how the industry creates, consumes, and experiences fashion.