Why Trust Will Decide the Winners of the AI Era

Artificial intelligence has democratized innovation, enabling anyone to build products, generate content and launch AI-powered solutions in hours. But as AI floods our lives, trust is becoming the defining competitive advantage. From hallucinations and misinformation to unvalidated healthcare advice, technology is advancing faster than our confidence in it. In this keynote, Peter Skillman, Global Head of Design at Philips, explores why the organizations that succeed in the AI era won't necessarily have the smartest algorithms, they'll be the ones that earn the greatest trust.Drawing on leadership experience at IDEO, Palm, Nokia, Microsoft, Amazon Web Services and Philips, Peter demonstrates how empathy, human-centered design and deep observation transform AI breakthroughs into solutions people confidently adopt. Through compelling healthcare examples, he offers practical insights into turning AI capability into real-world adoption, lasting trust and meaningful business impact.