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Sports Tech Stage - Hall 4
- Monday, 31st August 16:40 - 17:10

What Traditional Sports Can Learn from Extreme Sports

Fireside Chat

How are the agile, tech-driven models of extreme sports disrupting the industry and setting new benchmarks for fan engagement? This session explores the "extreme" blueprint that traditional leagues can adopt to drive innovation and stay competitive in an evolving media landscape.

Speakers

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Melissa Lawton
Chief Content Officer
SailGP
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Nesreen Ghonaim
CEO
Saudi Sailing Federation
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Alwaleed Alkeaid
Founder & Director, Saudi Sports Professionals Network; Secretary General, Yoga Global Federation
Sports Executive & Advisor