Turbocharging Sponsorship: Data-Driven Partner Growth at Aston Martin F1

Name: Leap 2026 Tech Conference
Start: 2026-08-31
End: 2026-09-03
Location: Riyadh Exhibition and Convention Center

Presentation

The session highlights how top-tier motorsports properties move beyond traditional exposure metrics to build strategic, long-term commercial ecosystems.

Speakers

Matt Roberts

Director of Research and Insight

Aston Martin Aramco Formula One® Team

Turbocharging Sponsorship: Data-Driven Partner Growth at Aston Martin F1

Speakers

Let’s keep in touch

To launch an event like LEAP

Mike Champion (CEO of Tahaluf & Co-Creator of LEAP)

Annabelle Mander (EVP of Tahaluf & Co-Creator of LEAP)

To sponsor or exhibit

Clement Edward

Marketing & Media

Lulu Khushaim

For strategic initiatives

Basma Dawwas

For 2027 speaking opportunities

Fares Sahnoune

For Investors & Startups

Igor Ovcharenko

For any other enquiries

LEAP Customer Service