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Tech Arena - Hall 5
- Tuesday, 1st September 17:50 - 18:10

See It Speak Your Language

Nativ is an AI culturalisation platform that carries a brand's own voice across 150+ languages, dialects and cultural adaptations, in text, image, video and voice. It learns how a brand sounds, then adapts campaigns for new markets in minutes rather than months. Founder Ashish Ranjan Jha sets out why translation was never the real problem: the dialect must be right, and the nuance, creative intent and cultural context must survive the journey. He then shows the product working, adapting a real campaign asset for a new market on stage, keeping the copy, imagery and intent intact. Twenty minutes on what changes for a brand when its voice travels whole and speaks inside the culture it is entering.

Speakers

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Ashish Ranjan Jha
Founder & CEO
Nativ