The ROI of Intelligence: Making AI Pay

AI adoption is accelerating; but adoption alone does not guarantee business value. The real competitive advantage lies in knowing where AI creates measurable financial impact and where it simply adds another layer of technology. In this session, Mohamed Mostafa, Co-founder & CTO of WideBot, explores a different side of AI ROI: the hidden cost of inefficient processes, organizational knowledge, slow decisions, and repetitive work. Moving beyond AI hype and conventional automation, the session will examine how organizations can identify high-impact AI opportunities, redesign workflows with Agentic AI, improve decision-making, and translate AI investments into measurable business outcomes.