Rewiring Creativity For The Intelligence Age

In an AI-accelerated world, creativity isn’t slowing down, it’s scaling and evolving faster than traditional agency models can handle. Creative leaders and creative organizations must transform in a more systematic way – moving from simply making things to ‘making things that make things’. Drawing on pioneering work with global brands such as Moncler and Google, this session reframes long-held agency beliefs like “the big idea,” “the campaign,” and “the creative team” to spark a conversation about how creative companies must evolve.