Recipes for innovative storytelling: Abir El Saghir's journey from social creator to animated star

New generations of creators are evolving beyond social media into fully realised narrative worlds. Learn how Spacetoon is pioneering a new model, building original IP rooted in regional talent and redefining kids' programming for the creator era. Food legend Abir El Saghir joins Spacetoon's commercial director, to reveal the process behind turning digital influence into culturally relevant and inspirational stories.