From the pitch to the paddock: How technology is redefining global sport

From the roar of the stadium to the speed of the racetrack and the intensity of esports arenas, global sport is being reshaped by technology. At the center of this transformation is Lenovo’s work with some of the world’s most iconic platforms – FIFA, Formula 1, and the Esports World Cup. Tareq Alangari, SVP and President of Lenovo META will unpack how advanced computing, AI, edge infrastructure, and immersive technologies are redefining how sport is played, produced, and experienced. From real-time data and broadcast innovation to scalable fan engagement, technology has become an essential part of modern sport’s DNA. The conversation also connects these global innovations to Saudi Arabia’s ambition to lead in sport, entertainment, and digital innovation; showing how lessons from the world’s biggest stages are being localized to power the next generation of sporting experiences, where technology moves beyond sponsorship to enable performance, storytelling, and impact.