Making Computing More HumanFrom Snapchat to Specs: learn, work, and play while staying present in the moment

For more than a decade, while the rest of tech chased algorithms and feeds, Snap chose a different route. Snapchat was built for what matters most: real connections, genuine friendships, and authenticity. This core focus paved the way for Snap’s breakthroughs in camera tech, AR, and AI.In this presentation, Samer charts Snap’s path from Snapchat to SPECS as the company prepares to bring its augmented reality glasses to the world. Built to integrate seamlessly into everyday life, SPECS reflect a vision of computing that supports real life rather than competing with it, helping people feel more capable, more present, and more connected to the world around them.