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Orbital 1 - Hall 4
- Thursday, 3rd September 13:25 - 14:00

The Future of Retail & E-commerce

As global commerce evolves, the boundaries between retail, digital platforms and virtual economies are rapidly disappearing. From AI-powered personalization and cross-border logistics to in-game transactions and creator-driven marketplaces, companies are reimagining how consumers discover, purchase and engage with products and digital experiences.In this session, industry leaders explore how the next generation of commerce is being built across physical goods, digital services and interactive platforms. The conversation will examine how brands, marketplaces, payment platforms and logistics providers are collaborating to deliver seamless global experiences, unlock new revenue models and meet the expectations of increasingly digital-first consumers.

Speakers

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Mei Chen
Global Retail Executive
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Bader Almubarak
Co-Founder and CEO
Soum
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Tukeer Hussain
Senior Financial Services Adviser
British Embassy Riyadh