The Future of Entertainment & Media in the Middle East

Drawing on insights from the latest PwC Global Entertainment & Media Outlook, this keynote will explore the key trends shaping the future of the entertainment and media industry. It will examine how AI, digital transformation, evolving consumer behaviours, and emerging technologies are redefining content creation, distribution, and monetisation. The session will also highlight the opportunities and challenges for businesses and policymakers as they navigate a rapidly changing media landscape, with a particular focus on the implications for the Middle East.