Enterprise AI Solutions for Customer Engagement at Scale

A look at Meta's Business Agent, an AI system built natively into WhatsApp (also extending to Messenger and Instagram) that automates customer engagement at scale, answering questions, qualifying leads, booking appointments, and closing sales around the clock. With WhatsApp as one of the most trusted business communication channels in Saudi Arabia, Amira AbuTeen will show how businesses can use the Business Agent to cut response times, boost efficiency, and grow revenue directly within WhatsApp, without added headcount.