Building the Digital Stadium: How Thmanyah Is Reimagining Live Sports Streaming

Live sports streaming is no longer simply about putting a television broadcast on the internet. It requires an integrated technology ecosystem spanning the stadium, broadcast production, cloud infrastructure, content delivery networks, applications, and the viewer's screen.This session provides a behind-the-scenes look at how Thmanyah is building that ecosystem for large-scale sports broadcasting in Saudi Arabia. It will explore the technical and operational journey from live feeds and broadcast control through cloud and on-premise MCR environments, OTT delivery, multi-CDN architecture, observability, and the fan experience.The session will also share practical lessons from designing for millions of concurrent viewers, managing live-event reliability, and building a technology platform where broadcast engineering and modern software infrastructure operate as one system.