Beyond Data: Decision Intelligence for High-Performing Football Organisations

Elite football organisations compete not only through talent, but through the quality of their decisions. Drawing on experience leading sporting intelligence and strategy within elite European football, this session explores how clubs can build decision intelligence by combining human expertise, artificial intelligence and clear organisational frameworks to improve recruitment, player development, succession planning and long-term organisational performance. Attendees will leave with practical ideas for building more resilient, high-performing organisations in sport and beyond.